THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Co-operative Group gets a taste for mobile proximity marketing

The Co-operative Group has announced the launch of its first mobile proximity marketing campaign.

GENERAL MERCHANDISE

Co-operative Group gets a taste for mobile proximity marketing

Working with O2 and Dr Pepper, the Group is sending a text message to customers within 0.5 miles of a Co-operative food store offering them a free 500ml bottle of Dr Pepper that can be collected from their nearest Co-operative store.

The text messages are being sent out from today until 14 June 2011.

The initiative is being supported by O2 Media, which is providing the database of 16 to 34 year olds who have chosen to receive location-based marketing messages.
 
To facilitate the scheme, virtual perimeters or “geo-fences” have been set up around Co-operative food stores and the service is triggered by the customer’s proximity to one of these stores.  Eligible customers in these areas will receive an SMS/MMS text message with the offer and the address of the nearest store.
 
The Co-operative Group has already announced that it will become the first major UK food retailer to introduce contactless payments, which will be trialled in 150 Co-operative food stores from September, following a link up with Barclaycard.
 
Sean Toal, commercial director for The Co-operative Food, commented: “The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly.”

The Co-operative Group has approximately 3,000 stores nationwide and is the UK’s fifth biggest food retailer.
 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing