Co-operative Group embarks on record breaking year of charity fundraising
29 January 2013 | by The Retail BulletinThe charity, which formed last year when The Princess Royal Trust for Carers and Crossroads Care came together, will benefit from The Co-operative’s 100,000 staff aiming to raise £5 million to help provide much-needed breaks, information, advice and support for 14-25 year-olds facing the challenge of caring.
To mark the launch, staff at The Co-operative participated in activities with a "Rock Around the Clock" theme which was an acknowledgement of the 24/7 nature of the challenges facing the estimated 500,000 young adult carers in the UK.
The day’s activities included a charity music concert in the auditorium at the new head office of The Co-operative Group in Manchester, with the Co-operative Group chief executive Peter Marks on drums. Present at the launch was singer, songwriter and actress Jade Ewen, who herself is a young adult carer.
Commenting on the launch Marks said: "I am delighted to officially launch The Co-operative’s partnership with Carers Trust and its work to support those young people in our communities who undertake unpaid practical and emotional caring responsibilities for a family member or friend who cannot cope without their support.
"I am confident that with the support of our staff, members and customers we can make life changing differences to thousands of young people across the UK."
Thea Stein, chief executive of Carers Trust, added: "We are incredibly excited at the prospects of the year ahead, working alongside The Co-operative to provide much needed help for this frequently overlooked and neglected group of dedicated and hard-working young people who are all around us in our communities and who desperately need our support.
"We are looking forward to a wonderful, transformative year."
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