THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Co-operative Food to sell ugly fruit & veg as it looks to help growers

Co-operative Food is to sell so-called “ugly” fruit and vegetables in its stores in a bid to help British growers following one of the worst summers on record.

GENERAL MERCHANDISE

Co-operative Food to sell ugly fruit & veg as it looks to help growers

The retailer has introduced size reductions on standard fruit and vegetable lines including apples and potatoes. In addition, smaller sized and "ugly" mis-shapen or skin blemished produce will be brought into the Simply Value produce range.

The move will be communicated in store with point of sale material explaining The Co-operative’s support for British growers while stressing that "whilst some of the produce may not look as good as usual, it still tastes great".

The Co-operative said it is now working with British growers to make the most of this year's crops to help control costs and reduce the need for imports.

Kate Jones, head of product development and farms at Co-operative Food, said: "Great-tasting but odd-shaped or 'ugly' fruit and vegetables will be included in selected lines to maximise use of the crop available.  At the same time, we will continue to do all we can to remain competitive on price for our customers."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing