Co-operative Food cuts prices as part of £125m investment
The move will see some fresh produce prices halved and major discounts on over 100 fresh produce lines. It will also include revolving offers on popular produce starting with iceberg lettuce, 500g bags of carrots, and whole cucumbers priced at 39p each.
The Co-operative Food is investing £125 million in lowering the cost of hundreds of items as the business seeks to be the UK’s number one convenience retailer.
Steve Murrells, retail chief executive, The Co-operative Group, said: “Consumers are shopping differently, buying little, more frequently and, increasingly swapping the weekly shop for purchasing what they need, when they need it.
“In addition, food retailing remains highly competitive and we have responded to provide customers with great prices and fresh, quality produce at each of our stores. This makes our price investment the biggest by a convenience retailer, providing consumers across the length and breadth of the UK with lower priced produce and helping them to keep shopping in their neighbourhood.”
The Co-operative Food is actively pursuing 100 new convenience stores and will undertake 255 store refits in 2015.
Murrells added: “We are freshening up our stores in every sense, investing in price and the in-store environment to transform the shopping experience for communities.”
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