Consumers swap tv dinners for pc dinners.
The traditional 'TV dinner' being replaced by the "PC dinner" for almost a fifth of British people, according to new research conducted by SeeSaw
The research, which saw 2,000 respondents polled, found that over 60 per cent of Brits have enjoyed their evening meal in front of a computer.
A fifth of all those polled (21 per cent) confess to eating dinner in front of the computer on a regular basis and a third of all Brits (32 per cent) declared that they are more likely to eat their dinner in front of the computer than they were 12 months ago, with the Welsh topping the list at 36 per cent.
SeeSaw.com, who offers thousands of hours of free programming online, has named this phenomenon of eating the evening meal in front of the computer, the “PC dinner.”
Remarkably, the PC dinner has replaced the “TV dinner” for many Brits, with nearly 1 in 5 of those polled (19 per cent) claiming they are more likely to consume their dinner in front of the computer than the TV.
However, many of those polled are using the computer to enjoy TV programmes with their dinner.
Nearly a quarter of those who enjoy a PC dinner (24 per cent) choose to watch TV programmes on the web as they eat, whilst slightly more respondents (26 per cent) catch up on social media sites.
According to all those polled, the programme most likely to be viewed online when eating dinner was Come Dine with Me (14 per cent). The top three PC dinner programmes – according to all respondents and split by gender – are below:
2. Come Dine with Me
3. My Big Fat Gypsy Wedding
1. Top Gear
2. The Inbetweeners
3. Being Human
1. Come Dine with Me
3. Top Gear
The research identifies a similar trend unfolding across Britain over lunchtime.
More than 6 out of 10 (63 per cent) respondents confessed to enjoying a “laptop lunch” - eating their lunch in front of the computer - with a quarter of all respondents (25 per cent) admitting that they enjoy lunch in front of the computer on a regular basis.
The research reveals further fascinating insights into digital Britain. For nearly a quarter of all respondents surveyed (23 per cent), the PC has now replaced the TV as the main source of evening entertainment.
And Brits are going online wherever they want in the home – nearly a third of Brits (31 per cent) confess to using the internet whilst on the toilet, with the Scots way out in front with nearly 37 per cent.
According to the research, approximately two thirds of us (67 per cent) surf the web in bed and nearly 15 per cent use the internet whilst in the bath.
The average time spent online in the evening for adults across the UK was just under 2 hours.
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