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Comment: What will be the impact of the first cookies technical standards across the EU?

In the lead up to the implementation of the 'cookie law' there were a considerable number of complaints – many about the impact on websites, visitors confused and potential killing of commerce - none of which appear to have come to fruition. By Lawrence Shaw

OMNICHANNEL

Comment: What will be the impact of the first cookies technical standards across the EU?

In the lead up to the implementation of the 'cookie law' there were a considerable number of complaints – many about the impact on websites, visitors confused and potential killing of commerce - none of which appear to have come to fruition. By Lawrence Shaw

Due to a lack of clarity and guidance, with a mixed bag of reporting coming to the fore, the Danish regulator has cut through this confusion and has taken the lead by offering clear, specific guidance. This is likely to be the start of a simplification process for all concerned and other member states are expected to be considering following.

Background
The Danish DPA has become the first EU member state to announce detailed reporting standards with regards to the use of cookies. The reporting standards are in response to EU Directive 95/46/EC, the Data Protection Directive.

These reporting standards give very clear and detailed information on the practical steps that a website owner should take in order to comply with the EU directive.

The reporting standards
Simplicity and clarity, for consumer, website own and policing authority.

The reporting standards will have a direct impact on how website owners in Denmark are expected to comply with the EU Directive and are likely to have a much wider impact on the whole of the EU, as website owners across the other member states question their respective DPAs regarding the level of guidance they have issued.

The reporting standards answer a lot of questions that website owners have been asking since the introduction of this EU directive and offer clarity to both website visitors, owners and authorities.

Lawrence Shaw is chief executive of Sitemorse.

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