THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Comment: An appy business

The phrase, ‘there’s an app for that’ has never rung more true. It seems as though everyone has an app, but the real question is, are they getting the most out of it? By Paul Sanders

OMNICHANNEL

Comment: An appy business

The phrase, ‘there’s an app for that’ has never rung more true. It seems as though everyone has an app, but the real question is, are they getting the most out of it? By Paul Sanders

As a retailer, why should I have an app?
If you want to drive footfall into store, interact with customers on a new level and create stronger brand loyalty, apps should be on your radar. They allow you to access customers on the go – you can send out vouchers instantly, and push event details and
contact information at any time. Remember, your customers will always have their smartphone with them, so it’s almost as though your business is in their pocket. It’s no wonder that by 2021, British consumers are likely to spend as much as £18 billion through their mobile handsets[1].
 
What do I need to consider?
Although it’s never been easier for retailers to get an app developed, it’s important to be aware of what you’re taking on. With personalised apps ranging in price from £250 to tens of thousands, it pays to know exactly what you’re getting into. So where do you start?
 
Before you sit down with a developer and create your app, really think about what you want to get from it. Generally, with app development, the more features you want to add, the higher the cost, so there’s no point adding a multimedia video feature if you never plan to do anything with it. Simplicity is the best way to start. You can always update your app to include all the bells and whistles once you have seen the success rate of your existing application.
 
Remember, it can often be the most straightforward apps that makes the biggest impression on consumers. Apps are about making it easier for your customer to contact you or purchase from your business. The easier you can make it to use, the more likely it is to be popular and provide a better return on your investment.
 
Bear in mind, simple doesn’t have to be boring! Try adding features like interactive loyalty cards which encourage customers to come back to you again and again. They can ‘check-in’ on their app, triggering special gifts and discounts when they’re in the vicinity of your store. This is a great way to encourage them into your bricks-mortar-premises, as well as keeping tabs on your best customers!
 
As the retail industry adapts to 21st century shoppers’ changing habits, apps can provide a fantastic boost to business for retailers who make the most of them. 
 
Paul Sanders is the co-founder and technical director at Apps4
 [1] International Telecommunication Union

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process