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Cold weather drives strong seasonal uplift in trade for John Lewis

The forecast cold weather drove a strong seasonal uplift in trade, which boosted sales up 9.7 per cent on last year.

CITY & CORPORATE

Cold weather drives strong seasonal uplift in trade for John Lewis

The forecast cold weather drove a strong seasonal uplift in trade, which boosted sales up 9.7 per cent on last year.

Weekly sales figures for last week (to 23rd October) were £62.36 million (2009-10 £56.85 million).

Fashion reacted most to the colder weather up 14%, while Home and EHT continued at a steady plus 8%. All the branches completed their seasonal expansion plans ready for half term trading.

The festive environment created by the Partners inspired customers to start their Christmas shopping; sales of seasonal merchandise were strong, with Christmas trees closing the week 80% up.

In the EHT Directorate, IT continued to be the star,43%up due to strong performance of iPads and the new computer assortment. Online sales were extremely strong, up 45% and hit a new milestone with 150,000 SKUs online. Click & Collect was successfully extended to a further nine Waitrose branches.

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