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Cold snap leads to 5.2% drop in footfall

The prolonged cold snap led to retail footfall falling by 5.2% in March compared to the same month last year. This is the weakest performance since April 2012 when footfall declined by 6.9%.

GENERAL MERCHANDISE

Cold snap leads to 5.2% drop in footfall

The prolonged cold snap led to retail footfall falling by 5.2% in March compared to the same month last year. This is the weakest performance since April 2012 when footfall declined by 6.9%.

The British Retail Consortium’s monthly footfall monitor in association with Springboard revealed that footfall weakened in all locations in March compared with a year earlier. High streets reported the greatest fall at -7%, the weakest performance since July 2012. This was followed by out-of-town outlets at -4.2% and shopping centres at -2.4%.

The decline has been blamed on the wintry weather last month especially when compared against the unseasonably warm weather in March last year. 

Helen Dickinson, BRC director general, said: "The prolonged cold was the main culprit for deterring shoppers, especially compared against the far milder March of 2012.  

"Although footfall did pick up around the Easter weekend, it couldn’t fully compensate for a weak showing across the month as a whole."

All seven regions in England reported a decline in footfall with the East Midlands putting in the worst performance at -8.1%. 

In Wales footfall was down by 5.4% with Northern Ireland and Scotland seeing declines of 4% and 3.8% respectively.   


 

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