THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Coast hires Neil Hendy as creative director

Coast has appointed a Marks & Spencer head of womenswear design Neil Hendy its new creative director.

GENERAL MERCHANDISE

Coast hires Neil Hendy as creative director

Hendy has been recruited by Coast chief executive Kate Bostock, a former head of clothing at M&S, who joined Coast last September.

In his new role, Hendy will be responsible for design, marketing and Coast’s visual image.

In a second appointment, Coast has also hired Aurora Fashions executive Jess Wilks as global digital and strategy director to push forward the brand’s digital offer and overseas expansion.

The appointments are part of Bostock’s strategic plan for the business which includes international expansion, having a more flexible supply chain, and widening Coast’s product range.

Bostock told the Financial Times: "We had become a bit of a dress specialist, which was nice on the one hand, but of course, customers more and more want to shop separates."

She also told the newspaper that Coast had lowered its entry price points by around 20% following feedback from customers which said the brand was too expensive.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing