THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  HR
Coast appoints former M&S head of brands as its new marketing and ecommerce director

Coast, the occasionwear retailer owned by Aurora Fashions, has appointed Jayne O’Keeffe, the former head of brands at Marks & Spencer, to the newly created position of marketing and ecommerce director.

HR

Coast appoints former M&S head of brands as its new marketing and ecommerce director

Coast, the occasionwear retailer owned by Aurora Fashions, has appointed Jayne O’Keeffe, the former head of brands at Marks & Spencer, to the newly created position of marketing and ecommerce director.

Joining Coast on 29 October, O’Keeffe will have operational responsibility for marketing, PR and ecommerce, reporting to Coast managing director Margaret McDonald. She will also work with the Coast executive team to define and communicate the brand’s positioning across all channels as the only occasionwear specialist on the high street.

Prior to working with Marks & Spencer, O’Keeffe held marketing director roles at Arnotts, Dundrum Town Centre and Mars.  Her early career also included posts at Unilever and Diageo.

Commenting on the appointment, Margaret McDonald said: "Jayne’s wealth of experience is a perfect match for Coast as we continue our strategy of brand investment, omni-channel sales growth and expansion both domestically and internationally.  Our aim is to turn shopping into an occasion in itself and Jayne will drive that passion across all customer touch points."

O’Keeffe’s appointment coincides with the regional roll-out of Coast’s new flagship store concept in Manchester’s Trafford Centre this week.  

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues