Coach opens Birmingham flagship store
Situated on the upper east level of the centre, the 280 square metre store is the brand’s fourth outside of London and stocks Coach’s full range of bags, footwear, outerwear and accessories.
Catherine Levesque, president of Coach Europe, said: “We are thrilled to trade alongside such an esteemed list of luxury labels and at such an iconic location. The centre’s exceptional footfall is a great opportunity for us to offer our luxury products to an ever-growing affluent customer base.”
The Bullring has also seen regional debuts for Volkswagen, Ben Sherman, T2, New Look Men and Smashbox in the last 12 months.
In addition, Hugo Boss has recently launched a new look store at the centre which is situated close to Coach on the upper mall.
Michaela Moore, general manager, Bullring and Grand Central, said: “Coach’s opening is demonstrative of Bullring’s continued appeal to international aspirational brands as the location is already home to a prestigious retail mix. Coupled with the recent opening of Russell & Bromley’s debut store in the city, this news further cements Bullring’s position as one of the UK’s premier retail and leisure destinations.”
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