Clothing sales at garden centres rise by almost 26% last month
Last months cooler weather led to a surge in clothing sales at garden centres according to figures released by the Garden Centre Association in its Barometer of Trade.
The association’s trading figures show that clothing sales rose by 25.85% in August compared to the same month last year.
GCA chairman Will Armitage explained: “The cooler, wetter weather experienced last month saw a shift in sales being made in less traditional categories such as clothing and catering, which was up 7.14%, as people were drawn indoors.
“However, seed and bulb sales were up 13.5% indicating that many gardeners are preparing for autumn planting.
“Other categories, which performed well during the month were furniture and barbeques, 6.97% up, gifts 6.7% up, hard landscaping 3.65% up and food hall/farm shop up 3.55%.”
The GCA Barometer of Trade reports are compiled using actual sales figures submitted by all of the association’s member garden centres.
Alan Roper, managing director of the Blue Diamond Group which has garden centres throughout the UK, said: “The group enjoyed a particularly strong August in many areas of its clothing range as we refined our offer to suit our target demographic.”
Guy Topping, managing director of Barton Grange Garden Centre, added: “As always in a month where the weather is cooler and wetter than the previous year, clothing and catering out-performed all other categories.”
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