Cloggs launches new look website as part of company rebrand
Online footwear retailer Cloggs has unveiled a new look website as part of a wider rebrand as the company embarks on a new strategy of targeting the family market.
Cloggs said the website will also help strengthen its own brand presence within the footwear industry following the company’s acquisition by JD Sports Fashion Group earlier this year.
Moving away from a previous strategy of featuring a wide variety products, the new site will now include a more focused number of high quality brands to be resold by Cloggs. The retailer hopes the shift in approach will allow it to reach the family market by targeting high earning females, aged 35 years or older, who are making purchasing decisions for the whole household.
Chris Thomas, managing director at Cloggs, said: “We’re keen to reflect our origins as a family-run business within our business model and establish ourselves as the one-stop shop for family footwear. At present there is a huge generic footwear market, with many companies simply chasing the most popular brand of the moment, without having a true understanding of what customers need or want. Our rebrand signals a shift away from this approach, so we can focus on catering to a specific aspirational customer base."
The new site, which is powered by Venda, will support Cloggs as it continues to expand both in the UK and within international markets. It will also allow the retailer to adopt additional tools in the future, such as interactive merchandising, order fulfilment or multi-channel solutions.
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