THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Cloggs launches new look website as part of company rebrand

Online footwear retailer Cloggs has unveiled a new look website as part of a wider rebrand as the company embarks on a new strategy of targeting the family market.

BRANDS

Cloggs launches new look website as part of company rebrand

Online footwear retailer Cloggs has unveiled a new look website as part of a wider rebrand as the company embarks on a new strategy of targeting the family market.

Cloggs said the website will also help strengthen its own brand presence within the footwear industry following the company’s acquisition by JD Sports Fashion Group earlier this year.

Moving away from a previous strategy of featuring a wide variety products, the new site will now include a more focused number of high quality brands to be resold by Cloggs. The retailer hopes the shift in approach will allow it to reach the family market by targeting high earning females, aged 35 years or older, who are making purchasing decisions for the whole household.

Chris Thomas, managing director at Cloggs, said: “We’re keen to reflect our origins as a family-run business within our business model and establish ourselves as the one-stop shop for family footwear. At present there is a huge generic footwear market, with many companies simply chasing the most popular brand of the moment, without having a true understanding of what customers need or want. Our rebrand signals a shift away from this approach, so we can focus on catering to a specific aspirational customer base."

The new site, which is powered by Venda, will support Cloggs as it continues to expand both in the UK and within international markets. It will also allow the retailer to adopt additional tools in the future, such as interactive merchandising, order fulfilment or multi-channel solutions.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019