Clinique to launch social media activated art installation
Premium beauty brand Clinique is to launch a social media activated art installation in London¬ís Covent Garden this week.
Standing at eight metres above the ground, the four metre round glowing sphere called The Orb will glow brighter with social media mentions of #CliniqueGlow.
The installation coincides with the recent launch of Clinique’s first UK pop-up store - The Great Skin Lab - in Covent Garden which opened on 24 October. The 700 square foot pop-up features state of the art digital experience pods and shoppers are offered personalised skin consultations and complimentary samples of a custom-fit moisturiser.
Janet Saunders, vice president general manager for Clinique UK/Eire, said: “This is an extremely exciting time for Clinique, which sees us entering a new wave of digital innovation and customer experience. The Orb is Clinique UK’s first social media activated concept, and we look forward to interacting with consumers in such a standout visual way”.
Every hour The Orb is glowing, participants will have the chance to win a Clinique Sonic System Purifying Cleansing Brush which retails at £79. The installation will be in Covent Garden from 31 October to 1 November.
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