Clinique to launch social media activated art installation
Premium beauty brand Clinique is to launch a social media activated art installation in Londons Covent Garden this week.
Standing at eight metres above the ground, the four metre round glowing sphere called The Orb will glow brighter with social media mentions of #CliniqueGlow.
The installation coincides with the recent launch of Clinique’s first UK pop-up store - The Great Skin Lab - in Covent Garden which opened on 24 October. The 700 square foot pop-up features state of the art digital experience pods and shoppers are offered personalised skin consultations and complimentary samples of a custom-fit moisturiser.
Janet Saunders, vice president general manager for Clinique UK/Eire, said: “This is an extremely exciting time for Clinique, which sees us entering a new wave of digital innovation and customer experience. The Orb is Clinique UK’s first social media activated concept, and we look forward to interacting with consumers in such a standout visual way”.
Every hour The Orb is glowing, participants will have the chance to win a Clinique Sonic System Purifying Cleansing Brush which retails at £79. The installation will be in Covent Garden from 31 October to 1 November.
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