THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Claire’s launch new website with customer-generated content

The website aims to empower Claire’s customers, giving them the opportunity to share their opinions and the authority to create their own content and interact with the brand


Claire’s launch new website with customer-generated content

Customers will be able to participate in spontaneous and real-life interactions within the ‘Style Blog’, allowing customer’s to directly influence the fashion material featured each day. 

Kenny Wilson, President Claire's Europe comments, "The launch of our new website for the UK and Ireland highlights our dedication and commitment to making sure our customers are in the know when it comes to jewellery, accessories and cosmetics. It's more inter-active, socially appealing and visual functionality is already appealing to the masses in the UK and ROI with girls commenting and liking the features and products displayed. 

"Our presence on-line is key to growing our business and as our presence across Europe grows (we are now in 13 countries - more recently opening stores in Poland, Hungary and Czech Republic) a socially - interactive and well visited site is a must.  The launch of the site in the UK and Ireland also celebrates the opening of our 1000th store in Europe , Claire's Prague Palladium, Prague Czech which opened in the same week. "

Blogging will be a major component to interactions on the new Claire’s website. Each and every month, visitors to the site will be introduced to three real-life teen Style Bloggers chosen from a national audience.  The daily content posted by these three bloggers will include fashion and style tips, music and pop culture gossip, and chat about their everyday life experiences.  The bloggers will use their own photos and videos instead of traditional studio photography to share their opinions about trends and products.  Site visitors will have the opportunity to interact with the bloggers by posting comments and questions, sharing posts they especially like on their own social media pages, and applying to become an official Style Blogger for a future month.  

Original and unique editorial will also play a significant role on the new The website will also feature a live-feed component, entitled The Buzz, with links to the brand’s social media outlets such as Facebook and Twitter.

The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies including social networks.
If you would like to attend as either a delegate or Networking Partner, go to

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing