Claires launch new website with customer-generated content
The website aims to empower Claires customers, giving them the opportunity to share their opinions and the authority to create their own content and interact with the brand
Customers will be able to participate in spontaneous and real-life interactions within the ‘Style Blog’, allowing customer’s to directly influence the fashion material featured each day.
Kenny Wilson, President Claire's Europe comments, "The launch of our new website for the UK and Ireland highlights our dedication and commitment to making sure our customers are in the know when it comes to jewellery, accessories and cosmetics. It's more inter-active, socially appealing and visual functionality is already appealing to the masses in the UK and ROI with girls commenting and liking the features and products displayed.
"Our presence on-line is key to growing our business and as our presence across Europe grows (we are now in 13 countries - more recently opening stores in Poland, Hungary and Czech Republic) a socially - interactive and well visited site is a must. The launch of the site in the UK and Ireland also celebrates the opening of our 1000th store in Europe , Claire's Prague Palladium, Prague Czech which opened in the same week. "
Blogging will be a major component to interactions on the new Claire’s website. Each and every month, visitors to the site will be introduced to three real-life teen Style Bloggers chosen from a national audience. The daily content posted by these three bloggers will include fashion and style tips, music and pop culture gossip, and chat about their everyday life experiences. The bloggers will use their own photos and videos instead of traditional studio photography to share their opinions about trends and products. Site visitors will have the opportunity to interact with the bloggers by posting comments and questions, sharing posts they especially like on their own social media pages, and applying to become an official Style Blogger for a future month.
Original and unique editorial will also play a significant role on the new claires.com. The website will also feature a live-feed component, entitled The Buzz, with links to the brand’s social media outlets such as Facebook and Twitter.
The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies including social networks.
If you would like to attend as either a delegate or Networking Partner, go to www.retailbulletinconferences.com/multichannel2011
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