Claire's debuts new concept store in London's West End
The space features an area where the high fashion products are separated into trends and framed by two imposing silver wall panels that give the store a premium and contemporary feel. Claire's has also dedicated a space further inside the store to showcase its core products in a more fun and engaging way to appeal to its youngest customers.
The segmented areas are not only defined by look and feel but also by playlists created specifically for each of Claire's customer age group.
The store’s window display has also been revamped with a boutique bedroom theme, merchandised with seasonal trend led styles and key products.
The concept store will offer the full range of Claire's jewellery, hair, cosmetics, bags and accessories, and will also feature an ear piercing service.
Founded in 1961, Claire's has over 3,000 outlets worldwide and targets its merchandise at the fashion forward teen, tween, and young adult.
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