THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Cindy Crawford becomes face of Reserved's Spring/Summer campaign

Fashion retailer Reserved has announced that Cindy Crawford is to be the face of its Spring/Summer collection.

FASHION

Cindy Crawford becomes face of Reserved's Spring/Summer campaign

Fashion retailer Reserved has announced that Cindy Crawford is to be the face of its Spring/Summer collection.

The supermodel is appearing in the retailer’s 1980s themed campaign that sees her revisit the era of Boomboxes, hairspray and mammoth mobile phones.

Directed by Gordon von Steiner, the cast of ‘I Love You Cindy’ includes Crawford, Stranger Things actor Dacre Montgomery, Eric Roberts and Tish Graves. Leading creatives have also been recruited with styling by Jay Massacret, hair by Akki Shirakawa and make-up from London’s Isamaya Ffrench.

Marek Piechocki, chief executive at Reserved owner LPP, said: “Reserved SS18 campaign appeals to our global, fashion forward customer. We’re now the biggest fashion retailer in Central and Eastern Europe, and have a growing presence in Western Europe, Russia and the Middle East. This international campaign is part of our ongoing growth strategy as we expand the brand to become a global recognised fashion retailer.”

The campaign also features print images and video content for web and social media.

Previous models appearing in Reserved campaigns include Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process