Cindy Crawford becomes face of Reserved's Spring/Summer campaign
The supermodel is appearing in the retailer’s 1980s themed campaign that sees her revisit the era of Boomboxes, hairspray and mammoth mobile phones.
Directed by Gordon von Steiner, the cast of ‘I Love You Cindy’ includes Crawford, Stranger Things actor Dacre Montgomery, Eric Roberts and Tish Graves. Leading creatives have also been recruited with styling by Jay Massacret, hair by Akki Shirakawa and make-up from London’s Isamaya Ffrench.
Marek Piechocki, chief executive at Reserved owner LPP, said: “Reserved SS18 campaign appeals to our global, fashion forward customer. We’re now the biggest fashion retailer in Central and Eastern Europe, and have a growing presence in Western Europe, Russia and the Middle East. This international campaign is part of our ongoing growth strategy as we expand the brand to become a global recognised fashion retailer.”
The campaign also features print images and video content for web and social media.
Previous models appearing in Reserved campaigns include Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.
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