Christmas shopper numbers predicted to exceed those of last year
For the week commencing 8 December, the Ipsos Retail Traffic Index recorded a 1% increase year-on-year and growth of 7.6% week-on-week. This figure slightly exceeds the research firm's forecast of 6.5% week-on-week growth.
With just one week to go before Christmas Day, Ipsos predicts that December will become the only month of 2013 to experience a year-on-year improvement in footfall. For the month to date, shopper numbers are 1.6% ahead of last year.
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance, said: “Last week was another busy week on the high street. We are seeing particularly high shopper numbers in the northern parts of the UK. In Scotland and Northern Ireland, for example, footfall is up 9.3% in the month to date against last year. This may well reflect a greater sense of job security there compared to people’s outlook at the same time last year."
Ipsos forecasts that this week, the last before Christmas, will be the busiest of the year. It expects shopper numbers to surge by 16% on last week, but fall slightly short of last year (-0.5%).
“Everything is on track to put a little cheer back into retailing, after another difficult year,” added Denison. “This week is the busiest of the whole year and store managers up and down the country will be savouring the sight of their stores teeming with festive shoppers, reminding them of Christmases Past.”
Year-on-year footfall change: 24/11/13 – 14/12/13 vs 25/11/12 – 15/12/12
Scotland & Northern Ireland +3.0%
North of England +9.3%
The Midlands +0.1%
South West England & Wales -0.6%
London & The South East -0.3%
Week-on-week footfall change: w/c 8/12/13 vs w/c 1/12/13
Scotland & Northern Ireland +8.0%
North of England +7.7%
The Midlands +8.7%
South West England & Wales +6.0%
London & The South East +6.9%
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