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Christmas comes early to Selfridges

Christmas has come early to Selfridges this year as the store unveils its Christmas Shop this week.


Christmas comes early to Selfridges

Christmas has come early to Selfridges this year as the store unveils its Christmas Shop this week.

The fourth floor of retailer’s flagship store in London’s Oxford Street has been given an arctic makeover from over thousands of Christmas decorations going on display.

Selfridges said the opening means that it is the first department store in the world to launch its Christmas Shop this year. The retailer said its Christmas selection is very popular with tourists and shoppers who like to plan Christmas well in advance.

This year the shop will open in two phases with nearly 3,000 square feet of retail space made public this week. Later in the autumn, the shop will double in size to over 6,000 square feet.

Geraldine James, Selfridges Christmas home & decorations buyer, said: "Despite the summer weather, we're in full festive mode here at Selfridges. We’ve been working on this year's Christmas Shop since Christmas last year. We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can't buy at home. So, we have to make sure we're ready to showcase Christmas decorations they will truly treasure.

"We also have a large number of domestic customers who love to Christmas shop very early in the year to ensure they can take their pick of the very best selection available, whilst all collections and product are available."

The Christmas Shop will include over 150 lights and tree options, 120 cracker choices, 1,250 different cards and wrapping paper options, over 1,300 festive decorations and over 60,000 baubles.

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