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Chinese tourists remain the world’s most valuable shoppers

Tax free shopping enjoyed another year of growth around the world in 2014 as Chinese shoppers led the way by spending 18% more than in the previous year.

GENERAL MERCHANDISE

Chinese tourists remain the world’s most valuable shoppers

The figures released by Global Blue show that China and Russia were by far the most lucrative countries of origin for global shoppers, with Chinese shoppers now accounting for almost one third of all Tax Free Shopping spend at 30% and Russian shoppers accounting for 14% of spend.

Five of the top ten nationalities increased their Tax Free Shopping spend by more than 15% in 2014. These included Taiwan, Hong Kong, China, Kuwait and Saudi Arabia. Almost 50% of purchases were related to fashion and clothing which was by far the largest category globally, followed by the watches and jewellery category at 17%.

David Baxby, chief executive of Global Blue, said: “Clearly we are entering a new normal in terms of Tax Free Shopping growth, however it is important to remember that for the seventh consecutive year Chinese globe shoppers are still the biggest spending nationality, spending on average 736 Euros per transaction.”

Due to the plunge in the Russian rouble, Russian travellers’ spending fell by almost 17% compared to 2013. Despite the dip, Russia remains more than three times as valuable as the next most valuable nation of shoppers, The United States. 

Global Blue’s Top Ten Globe Shopper Cities

1. Paris

2. London

3. Singapore

4. Milan

5. Rome

6. Seoul

7. Munich

8. Frankfurt

9. Vienna

10. Barcelona

 

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