THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Chinese shoppers out in force for new year celebrations

Luxury brands help Chinese customers bring in Year of the Horse with exclusive products and services

GENERAL MERCHANDISE

Chinese shoppers out in force for new year celebrations

Luxury brands help Chinese customers bring in Year of the Horse with exclusive products and services

Foreign travellers’ shopping and spending experts Global Blue reports retailers are preparing themselves for a week long spending spree from Chinese shoppers as they flock to the UK for the Chinese New Year holiday (31 January – 6 February).

Next to the national Golden Week in October, the lunar New Year is one of the biggest holiday periods for Chinese tourists making shopping focused trips abroad. Golden Week 2013 saw spend by Chinese visitors soar by 35% Y-O-Y, and following a total increase in Chinese spend of 34% Y-O-Y for 2013, Global Blue is predicting a massive surge in spend this New Year holiday as visitors celebrate the start of the Year of the Horse.

Luxury brands are set to benefit the most over the holiday with the rise of the independent high-net-worth young Chinese travellers overtaking the trend for en-masse group travel. Favouring fine handbags, jewellery and watches from high-end brands, Chinese globe shoppers spent an average of £741 per tax free transaction across the UK in 2013. In the London Luxury Quarter, an area covering Mayfair, Piccadilly and St James’s and home to two-thirds of the world’s top 100 luxury brands, average transaction values reach as high as £1,600.

Mark Henderson, chairman of London Luxury Quarter, said: “Across retail, leisure and hospitality, businesses throughout the London Luxury Quarter are looking forward to welcoming Chinese visitors. Last year, we saw an increase in spend from our Chinese visitors during Golden Week of 37% and are hoping to see a boost this year. The majority of our stores have Mandarin speakers to make our visitors feel welcome.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process