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Chinese brand Urban Revivo to open first UK store at Westfield London

Chinese fashion label Urban Revivo is to open its first store outside of Asia at the Westfield London shopping centre.

FASHION

Chinese brand Urban Revivo to open first UK store at Westfield London

Chinese fashion label Urban Revivo is to open its first store outside of Asia at the Westfield London shopping centre.

The brand has secured a 22,000 square foot space on the upper level of the extension at Westfield London. Due to open its doors in March 2018, the store will be a global flagship.

Leo Li, founder and chief executive of Urban Revivo, said: “Our first global flagship store represents a new chapter for Urban Revivo and we are thrilled to make these first steps in London. The city continues to be a global reference point for fashion and its influence will be a vital instrument to the success and growth of Urban Revivo as an international brand.”

Founded in 2006, Urban Revivo is a fast-fashion brand specialising in contemporary clothing and accessories for men, women and children. The brand has 160 stores in China and recently opened its first international store in Singapore. The company announced it would be expanding worldwide when it celebrated its tenth anniversary last year.

Kevin Farrow, senior director for central London retail at CBRE, added: “We are delighted to be retained to represent Urban Revivo in securing their debut store outside of Asia. This deal reaffirms London, and the UK market as a whole, as a world class leader in retail innovation and an attractive destination for brands seeking to expand their global reach.”

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