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China's JD.com extends partnership with Armani

JD.com, China’s largest online retailer, has expanded its ongoing partnership with Armani with the arrival of official online stores for two further Armani product lines, Emporio Armani and Armani Exchange.

FASHION

China's JD.com extends partnership with Armani

EA7 Emporio Armani, Armani Jeans, and Emporio Armani Underwear made their debut with separate stores on JD.com earlier this year.

The new stores are part of JD.com’s push to bring authentic, high-end products from around the world to Chinese consumers.

In June, JD.com launched a strategic partnership with Farfetch as the luxury fashion retailer looked to benefit from China’s $80 billion luxury goods market. In addition, JD has embarked on partnerships with several other luxury brands such as Swarovski, Zenith, Chopard, and Replay.

JD said luxury brands now have the option to have their high-end fashion purchases delivered to customers through its recently launched white-glove service, JD Luxury Express.

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