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Childrensalon unveils new website and blog

Childrensalon, the luxury childrenswear retailer, has unveiled a new-look website and blog.

GENERAL MERCHANDISE

Childrensalon unveils new website and blog

Childrensalon, the luxury childrenswear retailer, has unveiled a new-look website and blog.

The company said its in-house team of fashion editors, stylists and content marketers will update the re-vamped site weekly with seasonal trends, interviews, features, videos and guest edited bespoke boutiques.

The user experience has also been upgraded with a new design and the introduction of responsive technology.

Childrensalon’s digital and brand director Sorcha Harriman-Smith said: "We ramped up our in-house team with editors, stylists, UX and CX architects and digital marketers to create a site that is beautiful, inspiring and exceptionally functional across all devices."

With over a million unique visitors to the site each month, Childrensalon had a turnover of £28.5 million last year and this is forecast to rise to £42 million in 2015.

Harriman-Smith added: "We've already seen staggering growth this year, especially since launching our mobile-optimised site, which has almost doubled in conversion rate, but we're not ones to rest on our laurels. We already have a lot of other exciting projects on the horizon!"

The company's new blog Tiny Times will document the latest news and trends in childrenswear and also offer guidance on dressing children.

Childrensalon chief executive Michele Harriman-Smith added: "This is another exciting chapter for us. Being able to innovate in the digital sphere whilst still delivering on our promise of dressing children beautifully is incredibly exhilarating and rewarding.”

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