Charles Tyrwhitt to open new London store
Shirtmaker Charles Tyrwhitt is to open a new store in London¬ís Holborn. Situated in the Old Dutch House in High Holborn, the store is due to open on 28 March and comprises 1,200 sq ft of floor space.
This latest store is number 18 in the company’s portfolio and adds to existing London stores on Jermyn Street, Regent Street, Cheapside, Blomfield Street, Bow Lane, Lime Street and Canary Wharf.
Founder Nick Wheeler, who started the company in 1986, said Holborn was a key location. "We are always on the lookout for new stores but we are not opening them for the sake of it – they have to be in key areas for our customers," he explained.
Wheeler added: "From looking at where our customers are and where they shop, it is clear that there was a compelling argument for a store in Holborn and we are delighted to finally announce the opening."
The opening comes as the company plans further expansion in the UK and overseas with sales expected to reach the £100 million mark this year. New US stores will open in Washington and New York in April and May.
Wheeler said: "We are here for the long term. We want to build a great business and every decision is taken with the next 20 years in mind, not just the next three. The recession will not last forever and our aim is to come out of it with stores in the very best locations."
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