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Charity consortium announces new e-tail fundraising enterprise

A consortium of some of Britain’s best loved charities including British Red Cross, Great Ormond Street Hospital Children’s Charity, WWF and Cancer Research UK is set to launch an innovative new online fundraising initiative.

GENERAL MERCHANDISE

Charity consortium announces new e-tail fundraising enterprise

A consortium of some of Britain’s best loved charities including British Red Cross, Great Ormond Street Hospital Children’s Charity, WWF and Cancer Research UK is set to launch an innovative new online fundraising initiative.

Dubbed the ‘virtual collection tin’, Give Change Make Change gives online shoppers the opportunity to round up their bill at the check-out with the extra pennies donated being split equally between the four charities. Its first launch retail partner is the fifth largest online retailer in the UK, The Hut Group, owner of multiple online brands including Zavvi.com.  The partnership will launch in February 2011.

This initiative is a first time collaboration for the charities. By bringing their various causes under one roof, the aim is to make it easy for consumers to share their support among the causes they care about.

Patrick Laine, Director of Corporate Relationships at WWF, said, “We are delighted to be working with British Red Cross, Great Ormond Street Hospital Children’s Charity and Cancer Research UK on this exciting new scheme, which is managed and implemented by charities, for charities. We hope that the simplicity of the scheme means it will become second nature for people to round up their shopping bills and donate.

“Give Change Make Change aims to create a new income stream for the charity sector. We recognise this as an opportunity to offer an additional method of giving that is commitment-free, allowing consumers to donate just a small amount, as and when they can afford to do so. The ambition for Give Change Make Change is that lots of people donate their spare change, creating big change for the causes they support.”

Richard Chapple, Commercial Director at The Hut Group, said: “We are delighted to be part of Give Change Make Change as it allows our customers the opportunity to support a range of causes they care about. The simplicity of the mechanic and the fact that customers can share their donation between four great causes really appealed to us”.
Give Change Make Change is also supported by the leading industry body for global e-retailing, Interactive Media in Retail Group (IMRG). 

David Smith, Managing Director at IMRG, commented: “This is a really strong initiative that fits in perfectly with consumers’ expectations when shopping online, offering a donation option that is both convenient and easy to use. Its real strength lies in the fact that people don’t need to make difficult decisions about which charity they most care about, as Give Change Make Change distributes the donations across four wide-reaching and diverse charity areas. I think that many retailers will be keen to get on board to provide their customers with the added service and choice that Give Change Make Change clearly offers.”
For more information on Give Change Make Change visit www.givechangemakechange.com

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