Cellairis continues international expansion with new store at Westfield Stratford City
Mobile device accessory retailer Cellairis has opened a new store at the Westfield Stratford City shopping centre in London as it continues to extend its international presence.
The US-based company is planning to open additional stores in the UK and Canada, and to launch stores for the first time in Spain, France, Ireland, Germany, Sweden, Italy, Russia, Brazil, Bolivia, Mexico, Venezuela and Peru. Cellairis said it expects to open its 1,000th franchise unit by the year-end.
Commenting on the opening Westfield's national leasing executive, Bill Moss said: "We are delighted to welcome Cellairis to Westfield Stratford City. Our partnership is symbolic of Westfield's commitment to develop the presence of international brands in our UK centers. Cellairis is a cutting edge, contemporary brand ideally suited to Westfield Stratford City's young and savvy shopper."
"Cellairis is wholly committed to company growth, moving specifically toward expansion and recognition in the international marketplace," added Jaime Brown, COO of Cellairis. "The opening of the Stratford, London Cellairis store represents our company's commitment to not only meet the expectations of our current customers, but also introduce the Cellairis brand to new audiences."
Cellairis has also been forging new strategic partnerships to help build brand awareness among consumers and potential franchisees. This month it launched Cellairis by Justin Bieber, the first collection in a series of celebrity-inspired mobile accessories. Prior to this, it launched Cellairis by Elle & Blair with YouTube sensations Elle & Blair Fowler.
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