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Casio to open London concept store

Japanese watch brand Casio is to open its first concept store in London later this month.

GENERAL MERCHANDISE

Casio to open London concept store

The new 933 sq ft store in Covent Garden will include two floors of retail space showcasing Casio’s premium watch brands G-Shock, Baby-G, Edifice, Sheen and Pro Trek. It will also sell some of the  brand’s electronic synthesizer products and its Exilim camera range.

Developed by creative agency HarrimanSteel, the store design features oversized history panels in English and Japanese to "subtly remind people of the company’s origins" and to highlight key milestones in the Casio story.

Tim Gould, Casio head of marketing said: "We’re very much looking forward to opening our first premium retail store in one of London’s most prestigious retail neighbourhoods. People will get to experience Casio’s unique technology and designs, expressed in truly innovative ways throughout the store, making their shopping experience a truly memorable one.

Julian Harriman-Dickinson, creative partner, Harriman Steel added: "Each premium Casio watch brand is now defined by physical materials, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the Casio toughness story, our design concept uses them in much more refined and sophisticated way."

The new store will open on 21 April.

 

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