THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Cash-strapped Britons ditch brand loyalty

Trust Index reveals that although consumers are now more price conscious than ever, failure to show them what they want means they won’t buy online.

GENERAL MERCHANDISE

Cash-strapped Britons ditch brand loyalty

Trust Index reveals that although consumers are now more price conscious than ever, failure to show them what they want means they won’t buy online.

Nearly half of all UK shoppers claim they would leave a retail website if it failed to show them what they wanted first time round. This is according to the latest Trust Index from Avail Intelligence.

Findings from the

survey reveal that in the past six months Brits have increased their use of price comparison sites such as Kelkoo, as well as external search engines including Yahoo! and Google to hunt down the best possible deal before parting with their cash.

Key findings from the research, which surveyed 939 respondents across the UK, are:

63% have increased their use of price comparison sites, while 53% are now using external search engines more regularly to find the best deal.

45% stated they would immediately leave a retailer's site without refining their search if it failed to show them what they wanted on the first page they arrived at.

53% claimed retailers are returning generic, one-size fits all content on the first page they are directed to from a search on an external search engine.

A further 21% said that this content is, in fact, totally irrelevant.

22% said it was very likely that they would make additional purchases if the retailer showed them a good deal in response to their initial request.

6% stated they were now making greater use of cashback websites such as TopCashBack.

“What's clear from our latest Trust index is that many consumers aren't taking the time they once did to browse a retailer's website. Instead, they expect to be shown what they want the moment they are directed to a site following an online search,” said Pontus Kristiansson, CEO of Avail Intelligence. “There is clearly little margin for error, and greater personalisation is the key to success for retailers looking to convert that web traffic into paying customers.“

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues