Cashless donkey rides launch at Blackpool Beach
Blackpool Beach trotted into the twenty first century this week as a troupe of donkeys, one of the beachs most famous attractions, went cashless and contactless for the first time.
Parents will no longer have to let their kids down with a lack of small change to pay for rides as Dillon the donkey has been given the world’s first contactless payment saddle.
Mark Ineson, owner of Real Donkeys, who has given donkey rides on Blackpool’s beach for nearly 20 years, has worked with Barclaycard to give Dillon a technology make-over.
He said: “Over the years I’ve had to turn hundreds of kids away because mums and dads don’t have the cash on them to pay for a ride on Dillon – and the beach is often the last place you want to be carrying lots of change. So I approached Barclaycard to see whether they could help solve the problem.
“The saddle they’ve come up with means hundreds more people will be able to experience one of the Great British seaside traditions and have a donkey ride along the sands. It also shows that, regardless of how traditional your business might be, there are always new things to trial that can give it a much-needed boost.”
Barclaycard technologists collaborated with designers Seymourpowell to build Dillon’s new tack, ensuring the technology was seamlessly integrated and the saddle a comfortable fit.
Tami Hargreaves, head of contactless at Barclaycard, said: “If we can bring contactless technology to millions of travellers across major UK cities on buses, tubes and trams, we thought that one of the world’s most ancient forms of human transport could do with a similar make-over. That’s why we leapt at the chance to help Dillon and his owner Mark get more from his business and bring smiles to more kids this bank holiday. Now all we have to do is hope the British summer plays along.”
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