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Cash Converters increases online sales

Cash Converters has reported seeing a 300% increase in online sales year-on-year as it looks to capitalise on the growing popularity of buying second hand goods via the internet.


Cash Converters increases online sales

The company said its website hits had increased by almost a million in one year following a number of changes made to its online offering.

Between January 2013 and January 2014, the number of visits to the Cash Converters website rose by 17%, with unique visits increasing by 8%. Page views were up by almost nine million; a 29% increase.

Cash Convertors said the growth had been influenced by an increase in popularity of second-hand shopping together with the growing trend of upcycling.

David Patrick, chief executive of Cash Converters, explained: “With life becoming faster-paced as each year goes by we have been sure to keep our online portal updated to take advantage of the increasing popularity of second hand retail both on the high street and online.

“We have completed high levels of optimisation work to make the website faster and handle the increase in visitors and stock. We have also streamlined the design with elements such as picture zooming. Mobile traffic makes up a large proportion of visitors, so we've worked hard to create a great mobile experience with a fully responsive site.”

He added: “Another area that we’ve improved for regular customers is the ability to save card details for future purchases. We also have familiar functionality such as 'watched items', as well as a webshop-specific newsletter that showcases specific products.”

Cash Convertors has also increased the amount of stock being listed with over 20,000 items now on the site. Patrick said: “Customers use our service to check if we have something in stock prior to making a full price purchase elsewhere – it just makes sense.”

The company has seen 40% more repeat visits to its website over the last year. There has also been an uptake across all category groups, particularly for technology items such as phones, cameras, game consoles and tablets.

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