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Carphone Warehouse to operate stand-alone Samsung stores across Europe

Mobile phone retailer Carphone Warehouse has signed a deal with Samsung to operate over 60 Samsung stand-alone stores across Europe.

GENERAL MERCHANDISE

Carphone Warehouse to operate stand-alone Samsung stores across Europe

Mobile phone retailer Carphone Warehouse has signed a deal with Samsung to operate over 60 Samsung stand-alone stores across Europe.

The agreement follows the launch of three stand-alone Samsung stores in Spain last year, all of which are operated by Carphone Warehouse.

The new stores will be rolled out in the next three months across seven European markets including the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands. Featuring a premium ‘look and feel’, the stores will sell Samsung's full range of mobiles, tablets, laptops and wearables.

In a statement Samsung said there was potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung's preferred partner across Europe and operating the majority of dedicated Samsung stores.

“Together we will create a powerful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector,” the company said.

Carphone Warehouse chief executive Andrew Harrison added: "We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."

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