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Carnaby and the V&A embark on Christmas collaboration

London’s Carnaby shopping district is collaborating with the V&A Museum to create this year’s Carnaby Christmas installations.

GENERAL MERCHANDISE

Carnaby and the V&A embark on Christmas collaboration

London’s Carnaby shopping district is collaborating with the V&A Museum to create this year’s Carnaby Christmas installations.

The inspiration for the project is the V&A’s exhibition, ‘You Say You Want a Revolution? Records and Rebels 1966-1970’, which is open until 26 February and features ‘swinging’ Carnaby Street in 1966.

To celebrate the collaboration, Carnaby will host a Christmas launch party on Thursday 10 November from 5pm to 9pm, with an experiential shopping event and lights switch on. The installation will be displayed above the 13 streets of Carnaby making it the largest Christmas display to date.

In addition, the V&A will hold a residency in Carnaby Street themed around the exhibition with a retail space remaining open until January. It will sell tickets to the exhibition and merchandise such as psychedelic posters and prints featuring iconic images from the sixties, a colourful silk scarf designed by Beatles illustrator Alan Aldridge, and limited edition Levi’s jeans specially made to commemorate the exhibition.

The merchandise will also reflect the importance of music, with the soundtrack to the exhibition available on CD or vinyl alongside Sennheiser headphones as well as exclusive Carnaby products. In addition, the space will be home to a series of free workshops and special in-store events.

Simon Quayle, director of Shaftesbury, said: “We are delighted to announce this prestigious partnership with the V&A. The major exhibition is a perfect synergy for us as it celebrates Carnaby’s rich heritage and stamp as a London icon. The Christmas installations are original, fun and a great signature for London.”

 

 

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