Card Factory appoints Twitter's Paul McCrudden as non-exec director
Greeting cards retailer Card Factory has appointed Twitter executive Paul McCrudden as an independent non-executive director.
McCrudden is currently EMEA head of content marketing at Twitter and prior to that was head of social media at advertising agency AMV BBDO. Earlier in his career, he was account director at creative brand agency Imagination and a consultant in new technologies at Accenture.
Currently, he is chairman of the board of trustees of Hoipolloi, a film and theatre production company funded by the Arts Council England.
Card Factory chairman Geoff Cooper said: "We're delighted to welcome Paul to the board of Card Factory. He brings a wealth of digital and marketing experience that will be particularly helpful as we continue to develop our online activities - www.gettingpersonal.co.uk and www.cardfactory.eu.com - alongside our physical store portfolio."
McCrudden will also be appointed as a member of the company's audit and risk, nomination and remuneration committees.
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