Card Connection Teams up with Voltz Energy Drink
Voltz energy drink brand will be distributed to 15,000 retail outlets throughout the UK by Card Connection’s network of franchisees who deliver to stores including Netto, Budgens, Londis, Spar and Shell.
“We are committed to helping our franchisees improve the profitability of their businesses,” explains Andrew Cutler, sales and franchise director of Card Connection. “One way to achieve this is to diversify and increase the product offering our franchisees can supply to each retail outlet they visit. Due to its popularity, we have been looking at the energy drink sector for some time and see Voltz as one of the most exciting brands to begin to capitalise on this market.
“Voltz is a completely different concept,” continues Cutler. “It is made up of a healthy combination of B Vitamins, amino acid and anti-oxidants. The concentrated bottle of energy does not contain carbohydrates and only supplies two calories, giving the consumer an energy boost without sugar and high concentrations of caffeine. The product does not need to be refrigerated and takes up little counter space so is the ideal impulse purchase, retailing at just £1.79.
“Like our greetings cards, Voltz will be placed in outlets by franchisees on a consignment basis so there is no up-front financial outlay to retailers,” explains Cutler. “The new products will be delivered at the same time as the greeting cards so our franchisees will gain a further lucrative revenue stream with minimal additional effort. Our valued retail customers will also be able to benefit from the excellent margins we offer.”
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