Capital Shopping Centres to rebrand as Intu and launch fashion website
Capital Shopping Centres, the owner of the Trafford Centre and Lakeside, is changing its name to Intu Properties as it looks to create a national consumer-facing shopping centre brand.
The company is investing £25 million in a brand overhaul which includes the creation of a single brand, Intu, which will be incorporated into the names of its directly-managed centres such as the Metrocentre in Gateshead and Braehead in Glasgow.
CSC will also launch the website intu.co.uk which will sell fashion products from a variety of retailers at its shopping centres. Over 40 retailers have signed up to the website from which CSC will earn commission on sales and digital advertising.
The website, which is due to launch in April, will offer customers the chance to buy goods from a range of retailers in one transaction. They will then be able to have their purchases delivered to their homes or to Intu shopping centres.
CSC has invested £25 million in the project including £7 million on the brand creation and roll out, £8 million on digital infrastructure and £10 million on the acquisition and start-up phase of intu.co.uk.
The rebrand will also include changes to the shopping centres’ physical environments as well as the installation of a new fibre optic network for every centre and the provision of free WiFi throughout the malls.
David Fischel, chief executive, commented: "With over half the UK population visiting our shopping centres each year, we have the scale to seize the opportunities provided by the changes in the retail marketplace.
"We are investing £25 million in digital infrastructure, an e-commerce website and a new brand. We very much look forward to implementing the initiatives announced today, which mark an exciting next phase in the evolution of our market-leading UK shopping centre business, to the benefit of customers, retailers, staff and investors."
CSC will change its name to Intu Properties on 18 February.
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