THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Canada Goose takes first step into footwear market

Canada Goose has taken a first step into the footwear market by acquiring Baffin, the Canadian designer and manufacturer of performance outdoor and industrial footwear.

FASHION

Canada Goose takes first step into footwear market

Canada Goose has taken a first step into the footwear market by acquiring Baffin, the Canadian designer and manufacturer of performance outdoor and industrial footwear.

The performance outdoor apparel brand is purchasing Baffin for $32.5 million Canadian dollars.

Dani Reiss, president and chief executive of Canada Goose, said: “As we continue to execute our current growth initiatives and build an enduring brand for generations to come, Baffin provides us with valuable infrastructure and know-how to start exploring the exciting global footwear category. This strategic and longterm investment is an important first step in Canada Goose’s footwear journey.”

Following the acquisition, Baffin will continue to operate on a standalone basis from its headquarters in Stoney Creek in Ontario.

Reiss added that he had known and admired Baffin president Paul Hubner for years and watched as he developed innovative new designs and built the business. He added: “For decades, our products have lived side-by-side in the coldest places on earth. The Arctic heritage and best-in-class functionality of Baffin boots are synonymous with what Canada Goose stands for.”

With a total of 80 employees, Baffin mainly sells its products through distributors and retailers in Canada and the US.

Canada Goose said it does not expect the acquisition to have a material impact on the results of its 2019 financial year although it intends to give further information regarding the initiative in its second quarter results.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process