Buyagift adopts new targeted email strategy to increase online conversion
The UK gift experience company is adopting a new highly targeted email strategy in an effort to increase online conversion.
The company, with sales of more than £30 million in the UK last year, is investing in a full programme of behavioural email to boost revenues even further.
The highly targeted email programme, that will target users based on how they interact with the company’s website, will be managed by RedEye, a specialist in email and website optimisation.
Alison Wade, Head of Marketing at Buyagift said, “Here at Buyagift we’re always working to ensure customer satisfaction at every level and that includes email communication. Email marketing is a well-accepted strategy for improving online conversion. However, we were looking for a supplier that could do more than just send out emails. We wanted to work with a team that would help us deliver the quality campaigns our customers deserve.
“In the first few weeks we’ve been working with RedEye we are already very impressed with the service. We were up against tight time constraints to get campaigns up and running, but we needn’t have been worried. The installation of RedEye’s ASP tool was done with ease and efficiency, making the process extremely painless. It has made us very excited about our new relationship with RedEye and we are very much looking forward to working together in the future.”
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