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RETAIL NEWS

Burberry takes collection to Regent Street store following London Fashion Week show

Burberry has taken its womenswear February 2016 collection, which was shown at this week’s London Fashion Week event, to its Regent Street flagship store to give audiences the opportunity to view, pre-order and personalise pieces.

RETAIL NEWS

Burberry takes collection to Regent Street store following London Fashion Week show

Called “A Patchwork”, the collection was shown at Burberry’s custom-built show venue in London’s Kensington Gardens, accompanied by a live performance by musician Jake Bugg.

Over 1,000 guests attended the show including Burberry campaign stars Naomi Campbell, Rosie Huntington-Whiteley, Suki Waterhouse, Bella Yentob, Amber Anderson and Josh Whitehouse, as well as a host of celebrities.

Models walking the show included Edie Campbell, Ruth Bell, May Bell, Hayett Belarbi McCarthy and Rebekka Eriksen.

From September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally. The February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the Burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.

Through an evolution of the Burberry app for Apple TV, from this week, viewers can also explore the collection’s looks, designs and products in greater detail than ever before by using their Apple Remote following the live stream of the show.

Select outerwear and bags from the collection are being offered for purchase and personalisation on Burberry.com until 7 March for delivery ahead of their arrival in store through the brand’s Runway Made to Order service.

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