THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Burberry set for next phase of transformation

Luxury brand Burberry has said it is on track for its next phase of transformation as it posted its third quarter trading figures.

FASHION

Burberry set for next phase of transformation

Luxury brand Burberry has said it is on track for its next phase of transformation as it posted its third quarter trading figures.

In the three months to 31 December, like-for-like sales rose by 2%. However, retail revenue edged down 2% to £719 million in the period but was up 1% on an underlying basis.

Burberry said like-for-like sales in its Asia Pacific region rose by a mid-single digit percentage, as did sales in mainland China.

Meanwhile, like-for-like sales in the EMEIA region fell by a low single digit percentage while sales in the Americas grew by a low single digit percentage, with US revenue broadly flat.

In November, Burberry laid out plans to drive its positioning further upmarket by changing its approach to its products, communications and customer experience.

Commenting on the recent trading, Marco Gobbetti, Burberry chief executive, said: "We are making good progress embedding our strategic vision into the organisation and remain on track to meet our full year profit target. We are building on strong foundations and are fully focussed on the successful delivery of our multi-year plan to position Burberry firmly in luxury and deliver long-term sustainable value."

During the period, Burberry embarked on creative collaborations across events, social and other media with Adwoa Aboah, Blondey McCoy, Cara Delevingne, Danny Sangra, Ibrahim Kamara and Kris Wu.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process