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Burberry sales boosted by strong UK demand

Luxury brand Burberry has increased its third quarter retail sales by 4% on an underlying basis to £735 million.

FASHION

Burberry sales boosted by strong UK demand

Luxury brand Burberry has increased its third quarter retail sales by 4% on an underlying basis to £735 million.

In the three months to 31 December, like-for-like sales rose by 3% with low single-digit percentage growth in the Asia Pacific region, double-digit percentage growth in EMEIA and a low single-digit percentage decline in the Americas.

The company said it continued to see an “exceptional” performance in the UK with comparable sales growth of around 40%. The growth was driven by both domestic and travelling luxury customers from around the world.

In contrast, US domestic and travelling luxury customer demand remained uneven.

Online sales saw growth in all regions driven by strong traffic from mobiles.

Commenting on the results, Christopher Bailey, Burberry chief creative and chief executive officer, said: “With a record number of views of our festive film and strong demand for new products in our collections, this third quarter improvement reflects early progress from our plans to drive Burberry’s performance for the long term. We continue to take action to position the business for growth over time and our plans to enhance efficiency are on track.”

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