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Burberry posts fashionable results

Innovation in product, marketing and customer service boosts revenue for the six months to 31st March 2013.

CITY & CORPORATE

Burberry posts fashionable results

Innovation in product, marketing and customer service boosts revenue for the six months to 31st March 2013.

Unaudited total revenue for the period was £1,116m, up 9% underlying. Retail revenue was £840m, up 13% underlying, with retail now 75% of group revenue. Comparable store sales were up 7%.

The company opened ten stores including Chicago flagship and Knightsbridge mens store.

Angela Ahrendts, Chief Executive Officer, commented, "With three-quarters of our revenue now generated in retail, we are pleased with the 13% growth in this channel in the second half, driven by continued innovation in product, marketing and customer service, especially over Christmas and Chinese New Year.  

Looking forward, while we expect the external global environment to remain challenging, the team is intensely focused on optimising the significant opportunities that exist for the brand across geographies and product divisions, with particular emphasis on unlocking the potential of our digital platform and our newly-integrated fragrance and beauty business." 

 

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