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Burberry opens Beverly Hills flagship on Rodeo Drive

Burberry, the luxury British fashion brand, has opened a new US flagship store in Beverly Hills in Los Angeles.

GENERAL MERCHANDISE

Burberry opens Beverly Hills flagship on Rodeo Drive

Situated on Rodeo Drive, the store was created under the design direction of Burberry chief creative and chief executive officer Christopher Bailey.

Spread over four floors, the store brings together the brand’s physical and digital worlds through the Burberry Retail Theatre concept where interior video walls and in-store digital screens showcase brand content and broadcast live events.

The shop is a mixture of event space, entertainment hub, private space and store, and offers customers direct views over Los Angeles and the Hollywood Hills through 40 floor to ceiling glass windows and doors.

It also includes the first in-store Burberry Beauty room in Los Angeles and the biggest Burberry Beauty area in the market.

In addition, there is a private suite on the top floor of the store with its own dedicated entrance and direct access to a garden rooftop terrace. Designed to offer a personalised and intimate shopping experience, the suite comprises a fitting room, serviced pantry, bathroom and dressing room. The suite is also designed as an events space, with 360 degree views overlooking Hollywood.

The US is a key market for Burberry. Earlier this year, the brand reopened a flagship store in San Francisco – a newly designed space set over four floors in a 20th century historic townhouse on Post Street.

Burberry currently has 78 standalone stores in the Americas region across New York, San Francisco, Chicago, Miami, Toronto and Mexico City.

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