Burberry launches on Korean social platform Kakao
Burberry has become the first British luxury brand to launch on Korea¬ís largest social platform, Kakao.
The global partnership was launched with a showcase of Burberry’s Womenswear Spring/Summer 2016 show.
Burberry will be active across Kakao Talk, Kakao TV and Kakao Giftshop, offering Korean audiences direct access to its runway shows, campaigns and events as it looks to engage with Kakao’s 190 million followers.
To celebrate the launch, Burberry is offering a selection of products to buy direct from the runway through the Kakao Giftshop.
Burberry chief creative and chief executive officer, Christopher Bailey, said: “Kakao is an incredibly creative and innovative company so it is very exciting to be collaborating with them. The creative and commercial aspects of the partnership have been carefully designed to allow us showcase our culture and design heritage whilst also giving users the chance to shop at the same time.”
In December 2014, Burberry opened its second stand-alone Burberry Beauty Box in the Korean capital of Seoul and is also planning to open a flagship store in the city this October.
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