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Burberry appoints Matthew Key as non-exec director

Luxury goods retailer Burberry has announced that Matthew Key is to join its board as a non-executive director.

GENERAL MERCHANDISE

Burberry appoints Matthew Key as non-exec director

Luxury goods retailer Burberry has announced that Matthew Key is to join its board as a non-executive director.

Currently chairman and chief executive of Telefónica Digital, the global innovation arm of Telefónica, Key’s previous roles include chairman and chief executive of Telefónica Europe (formerly O2), chief executive and chief financial officer of O2 UK, and chief financial officer for Vodafone UK. Prior to this, he held various financial positions at Kingfisher, Coca-Cola & Schweppes Beverages, and Grand Metropolitan.

Key will join the Burberry board on 1 September.

Sir John Peace, Burberry chairman, said: “We are delighted to welcome Matthew to the Board. His deep knowledge of digital and mobile, coupled with his extensive experience of building compelling consumer brands, will be tremendous assets as we embark on the next phase of Burberry's global growth."

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