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Burberry comparable store sales edge up 1%

Luxury brand Burberry has posted a 1% uplift in comparable store sales in its third quarter after reaping the benefits of its Christmas campaign.

FASHION

Burberry comparable store sales edge up 1%

Luxury brand Burberry has posted a 1% uplift in comparable store sales in its third quarter after reaping the benefits of its Christmas campaign.

The company said its social conversations reached 57 million consumers in the 13 weeks to 29 December.

However, Burberry’s retail revenue fell by 1% to £711 million in the quarter although the company said it had achieved a consistent performance across all of its regions. Sales in its EMEIA region benefited from a small improvement in tourist spending but sales in its Americas region were impacted by softer footfall. Meanwhile, sales in its Asia Pacific area were helped by increased spending by consumers in China.

Burberry is currently in the first phase of a transformation programme as it looks to drive its brand positioning further upmarket. Last year the company also appointed Riccardo Tisci as its new chief creative officer to succeed Christopher Bailey.

Marco Gobbetti, Burberry chief executive, said: “I am pleased with our progress in the quarter as we continued to build brand heat around our new creative vision and shift consumer perception of Burberry. Excitement is growing ahead of next month's launch of Riccardo's debut collection. We will continue to manage the business dynamically as we reposition the brand. We confirm our outlook for the full year."

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