THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
BT opens concept store to showcase the digital shopping experience

BT has opened a new concept store in the UK to show retailers how they can transform their stores to meet the needs of digital consumers.

GENERAL MERCHANDISE

BT opens concept store to showcase the digital shopping experience

BT has opened a new concept store in the UK to show retailers how they can transform their stores to meet the needs of digital consumers.

The new ‘Alexander Black’ store uses digital technology to sell fashion, homeware and grocery goods as it looks to create a seamless brand experience and blur the lines between shopping online and in-store.

Visitors are able to get their hands on digital touch points such as a shop window display to show how retailers could interact with shoppers out of hours, a memory mirror with a 360 degree view for trying on new outfits, and intelligent merchandise labels.

The shop’s café also has its own mobile app.

“People still really like shopping in physical stores but they want it to be much more like it is online: easy, personalised and entertaining,” said Hubertus von Roenne, vice president for global industry practices at BT’s global services division.

BT is working with specialist solutions partners, including the Acuitas Digital Alliance, to integrate their technologies behind the scenes at Alexander Black. This will allow retailers to mobilise their sales teams, check their stock in real time and get business insights from the shop.

BT’s newest Alexander Black concept store is part of the Customer Innovation Showcase situated at Adastral Park, BT’s global research and development hub.

BT operates a global network of innovation showcases with facilities in London, Sevenoaks and Adastral Park in the UK as well as Amsterdam, Beijing, Brussels, Delhi, Dubai, Hong Kong, Jakarta, Johannesburg, Kuala Lumpur, Madrid, Milan, Mumbai, New York, Shanghai, Singapore, Sydney and Tokyo

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019