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Brown Thomas launches first e-commerce websites
Image courtesy of Brown Thomas

The Selfridges-owned Brown Thomas department store has launched its first online and mobile commerce websites.

GENERAL MERCHANDISE

Brown Thomas launches first e-commerce websites

Working with digital commerce specialists Venda and Onstate, the new websites will initially sell the retailer’s range of beauty products, with accessories, fashion, and footwear to follow in the next year.

The sites will offer next day delivery across Ireland and access to the department store's customer loyalty schemes. 

Sam Bain, multi-channel director at Brown Thomas, told the Irish Independent: “We are delighted to be able to offer our customers the convenience of shopping beauty from their own homes for the first time.

"We have worked hard to ensure that the experience still offers the luxury and premier service our customers have come to expect. The new website also offers inspirational features, fashion tips & brand content. We will be adding additional brands and categories to shop over the coming months." 

Eric Abensur, Venda chief executive, said: "It’s great to be working with a household name like Brown Thomas and a business that is synonymous with great customer service and luxury brands. In expanding its store to online and mobile Brown Thomas identified an opportunity to grow its business and create even stronger relationships with its customers." 

Brown Thomas operates four department stores across Ireland.

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