THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Brooks Brothers opens at ICON Outlet

Brooks Brothers has joined the line-up at ICON Outlet at London’s The O2.

PROPERTY

Brooks Brothers opens at ICON Outlet

Brooks Brothers has joined the line-up at ICON Outlet at London’s The O2.

Situated on the upper level of the outlet centre, the store will stock Brooks Brothers’ classic clothing items such as navy blazers, button-down oxford dress shirts, cotton chinos, polos and regimental silk ties, as well men’s tuxedos and formalwear accessories.

With the space spanning over 1,600 square feet, the interior features a mix of natural leather club chairs, cast-iron stools, industrial table lamps, and light oak flooring accented with grey and navy vintage rugs.

The store is Brooks Brothers’ third in the UK.

Luca Gastaldi, EMEA chief executive of Brooks Brothers, said: “Brooks Brothers has been making strides in the UK market since 2006, and this particular store opening at ICON Outlet represents a new shopping experience where retail and entertainment converge in a unique context. We’re very excited to welcome new clients to the store, bringing our classic American style to a dynamic new location.”

ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. Other premium brands at the 210,000 square foot centre include the likes of Cheaney Shoes, GANT, Hackett London, and Aspinal of London.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “The opening of Brooks Brothers enhances our retail line-up of international brands, providing the very best in global fashion for our visitors. As one of the most trusted names in menswear and womenswear, it is a highly relevant addition for our international customer-base. With this new opening, ICON Outlet continues to complement and amplify the premium offer at the world’s number one entertainment venue.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy