Brooks Brothers opens at ICON Outlet
Brooks Brothers has joined the line-up at ICON Outlet at London’s The O2.
Situated on the upper level of the outlet centre, the store will stock Brooks Brothers’ classic clothing items such as navy blazers, button-down oxford dress shirts, cotton chinos, polos and regimental silk ties, as well men’s tuxedos and formalwear accessories.
With the space spanning over 1,600 square feet, the interior features a mix of natural leather club chairs, cast-iron stools, industrial table lamps, and light oak flooring accented with grey and navy vintage rugs.
The store is Brooks Brothers’ third in the UK.
Luca Gastaldi, EMEA chief executive of Brooks Brothers, said: “Brooks Brothers has been making strides in the UK market since 2006, and this particular store opening at ICON Outlet represents a new shopping experience where retail and entertainment converge in a unique context. We’re very excited to welcome new clients to the store, bringing our classic American style to a dynamic new location.”
ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. Other premium brands at the 210,000 square foot centre include the likes of Cheaney Shoes, GANT, Hackett London, and Aspinal of London.
Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “The opening of Brooks Brothers enhances our retail line-up of international brands, providing the very best in global fashion for our visitors. As one of the most trusted names in menswear and womenswear, it is a highly relevant addition for our international customer-base. With this new opening, ICON Outlet continues to complement and amplify the premium offer at the world’s number one entertainment venue.”
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